How to change someone’s mind
Guy Kawasaki pointed me towards a great site on the psychology and techniques behind changing someone’s mind. I thought you might enjoy it, too.
The Licensing Handbook Blog is the companion site to the Software Licensing Handbook. Covering licensing topics on a regular basis, Jeffrey Gordon attempts to offer advice, add humor and sometimes even a bit of wit to a practice that most people find abhorrent – namely, reading a contract from start to finish.
Comments
One Response to “How to change someone’s mind”
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"an invaluable guide to one of the software’s industry’s most maddening and, at times, controversial topics..."
-Rick Chapman, Editor Soft*Letter
"I would endorse Jeff's book. It is so great I wish I wrote it myself!"
-Jim Geisman, Owner Marketshare, Inc. -
Jeff:
Sounds like a lot of psychology. I prefer more straightforward answers, like financial self-interest mixed with exhaustion.